As real estate agents, it can be incredibly difficult to manage our work schedules since a lot of the work we do centers around the availability of others. This post has a simple framework that has allowed me to create as much uniformity in my business as possible. I want to share my daily routines with you, just in case you need a little more control over your own business.
The Morning — I normally try to get up about a half hour before anyone else in my house. This helps me set the tone for the day by making sure I take care of my physical needs, mental needs, and spiritual needs. Some days it is a brief walk, breathing in the morning air and reminding myself of affirmations/intentions for my life. Other days, it is quiet meditation or prayer, just to clear my head and get grounded back into who I am and what I want for my life.
Workday Startup — As a Real Estate Agent, if you work from home, it can be difficult to transition into work-mode when you are still in your pajamas or are being mommy/daddy for most of the morning. After your morning routine, take care of any family needs, cook breakfast, drop kids off, do what you need to do for others…but have a designated time that your workday actually starts and STICK TO IT each and every day. Here are three things I do to get clarity and motivation for the day:
- Review Goals – Take a look at immediate, annual, and 5-10 year goals you have set for your business. This is NOT the time to make new goals or to elaborate on plans. This IS time to remind yourself of what you are hoping to accomplish as a real estate agent. Think a ten-minute recap.
- Review Your Business Plan – As an entrepreneur, you have a plan for your business, right? Hopefully, you are being proactive in your business and not just reactive to “whatever” comes up each day. Take a look at your business plan and review what you have committed to do this year to help your business grow.
- Review Your Pipeline Opportunities – I would strongly encourage you to keep an updated Pipeline Report that tracks any opportunities you have between now and the next 90 days to CLOSE business. Remind yourself who your clients are, what their needs are, and what their situation is. Remind yourself these are people with hopes and dreams and they are putting one of the largest financial decisions they will ever make in YOUR hands.
Tackle the Rocks — I call this time the Power Hours. This should be at least a two hour block of time you have set aside to get undisturbed work done that is THE MOST IMPORTANT work you do in your real estate business. I strongly suggest you use the first two hours after your Workday Startup Routine to work on the two largest rocks in your business. If you ignore these, you will last very long as an agent.
- Rock One — Prospecting — Is your pipeline absolutely full with referrals and repeat clients? If not, you do not need to ignore this HUGE rock. I suggest spending 1-1.5 hours making phone calls to prospects and sending follow-up texts to anyone with whom you connected over the past few days. This time should be uninterrupted and protected by you at all costs. Turn your phone on silent, put a do not disturb sign on your office door, explain to any family or friends you are absolutely unavailable during this time.
- Rock Two — Marketing — Go ahead, get on social media…but do it with intention. Spend a half hour to 60 minutes posting real estate-related content on social media AND use the time to comment on other’s posts, send happy birthday DM’s to people in your sphere, go live with a quick market update. If you find yourself scrolling and looking at pictures of people’s cats or dance videos, you are doing it wrong. You can also use this time to work on an email newsletter or other marketing materials you use. The important thing to remember here is to be purposeful and intentional with your time.
Late Morning/Afternoon — Make it a rule that you do not schedule/accept appointments before 11:00 AM…I dare you to try it. After 11, do the showings, go to the closings, have the lunch meeting or afternoon meetup. As the owner of your own business, you set your schedule, you are in control, you decide how you spend your time. If you don’t, other people will decide how they spend your time and you lose control of your business.
Evening — This is a time for one last check of your email and for putting anything unaccomplished on your to-do list for tomorrow. Here is the tough part….Decide when your business closes for the day, each day of the week. If you have a family at home, you owe them a dedicated time that you stop working and focus on them. If you are single, you actually still owe that time to yourself. If you find yourself working up until bedtime, all the time, you need help…I’m not being silly, your mental state and family cannot support that kind of schedule. If you struggle with time management, I would love to talk to you more and help you out.
I hope you found some benefit from this post. If you have any questions about the routines I mentioned or if you just want to catch up on how your business is going, feel free to reach out!
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